Protecting Your Employer Brand Despite Economic Troubles | IQTalent

Tech giants in the US have experienced a painful reckoning this past year as tech sector layoffs soared to unprecedented numbers. Though difficult decisions like layoffs are not easy even for large firms or startups alike, businesses must face this challenge by preserving employer brand integrity amidst adversity - ensuring growth will return when economically feasible.

IQTalent’s President, David Windley, analyzes the importance of maintaining a strong and positive employer brand despite economic troubles in his recent blog for Forbes, Protecting Your Employer Brand During Layoffs And Economic Downturns. In this article, Windley details how employer brands can be impacted by economic turmoil and pairs that information with helpful guidance to maintain a positive reputation. 

In the difficult times of a company-wide downsizing, it is essential to maintain an equitable employer brand. Leaders must empathize with all staff by actively listening and providing internal support systems as well as external resources for their team's fluctuating emotions. By creating a safe environment, you can help both those separating and continuing employees confidently navigate this period together without compromising your positive corporate identity.

Strategic communication is essential for a company's success, especially during times of crisis. Effective leadership must proactively communicate changes and updates to all stakeholders in order to build trust, create a positive corporate reputation, and foster employee engagement - all while keeping everyone up-to-date on the latest initiatives. 

By leveraging resources both inside and outside your organization, you can ensure that when economic fluctuations occur, or markets change rapidly, your business remains attractive enough to stand out from rivals as it continues pursuing growth opportunities even amidst adversity.

To read David Windley’s full article about safeguarding your employer brand in the face of economic volatility, visit the Forbes Human Resources Council.